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| - | ====== | + | ====== Digital Marketer ====== |
| The Digital Marketer Standard is in the Sales, marketing and procurement route of the Institute for Apprenticeships and Technical Education | The Digital Marketer Standard is in the Sales, marketing and procurement route of the Institute for Apprenticeships and Technical Education | ||
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| === Technical Knowledge and Understanding === | === Technical Knowledge and Understanding === | ||
| - | Understands the principles of coding | + | |
| - | Understands and can apply basic marketing principles | + | * Understands and can apply basic marketing principles |
| - | Understands and can apply the customer lifecycle | + | * Understands and can apply the customer lifecycle |
| - | Understands the role of customer relationship marketing | + | * Understands the role of customer relationship marketing |
| - | Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly | + | * Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly |
| - | Understands the main components of Digital and Social Media Strategies | + | * Understands the main components of Digital and Social Media Strategies |
| - | Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, | + | * Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, |
| - | Understands the similarities and differences, | + | * Understands the similarities and differences, |
| - | Understands and responds to the business environment and business issues related to digital marketing and customer needs | + | * Understands and responds to the business environment and business issues related to digital marketing and customer needs |
| - | Understands and follows digital etiquette | + | * Understands and follows digital etiquette |
| - | Understands how digital platforms integrate in to the working environment | + | * Understands how digital platforms integrate in to the working environment |
| - | Understands and follows the required security levels necessary to protect data across digital and social media platforms | + | * Understands and follows the required security levels necessary to protect data across digital and social media platforms |
| Underpinning Skills, Attitudes and Behaviours | Underpinning Skills, Attitudes and Behaviours | ||
| - | Logical and creative thinking skills | + | |
| - | Analytical and problem solving skills | + | * Analytical and problem solving skills |
| - | Ability to work independently and to take responsibility | + | * Ability to work independently and to take responsibility |
| - | Can use own initiative | + | * Can use own initiative |
| - | A thorough and organised approach | + | * A thorough and organised approach |
| - | Ability to work with a range of internal and external people | + | * Ability to work with a range of internal and external people |
| - | Ability to communicate effectively in a variety of situations | + | * Ability to communicate effectively in a variety of situations |
| - | Maintain productive, professional and secure working environment | + | * Maintain productive, professional and secure working environment |
| - | Qualifications | + | |
| + | === Qualifications | ||
| Apprentices must achieve one internationally recognised vendor or professional qualification, | Apprentices must achieve one internationally recognised vendor or professional qualification, | ||
| - | The knowledge modules are summarised below and further details are available in the occupational brief available from the Tech Partnership at www.thetechpartnership.com/ | ||
| - | |||
| - | Knowledge Modules | ||
| - | |||
| - | Vendor or Professional Qualifications | ||
| - | |||
| - | Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship) | ||
| - | |||
| - | MTA HTML 5 | ||
| - | |||
| - | CIW – Site Development Associate | ||
| - | |||
| - | Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer) | ||
| - | |||
| - | Google Squared | ||
| - | |||
| - | CIM (CIM level 4 award in Digital Marketing) Dot Native | ||
| - | |||
| - | CIW – Internet Business Associate | ||
| - | |||
| - | Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship) | ||
| - | |||
| - | Google Analytics IQ | ||
| - | |||
| - | CIM (CIM level 4 award in Digital Marketing) CIW – Data Analytics | ||
| - | |||
| - | CIW – Social Media | ||
| - | Dot Native | ||
| - | Google Squared | + | ^Knowledge Modules^Vendor or Professional Qualifications^ |
| + | |Knowledge Module 1: Principles of Coding (for level 3 Digital Marketer Apprenticeship)|MTA HTML 5| | ||
| + | | |CIW – Site Development Associate| | ||
| + | |Knowledge Module 2: Marketing Principles (for Level 3 Digital Marketer)|Google Squared| | ||
| + | | |CIM (CIM level 4 award in Digital Marketing) Dot Native| | ||
| + | | |CIW – Internet Business Associate| | ||
| + | |Knowledge Module 3: Digital Marketing Business Principle (for level 3 Digital Marketer Apprenticeship)|Google Analytics IQ| | ||
| + | | |CIM (CIM level 4 award in Digital Marketing) CIW – Data Analytics| | ||
| + | | |CIW – Social Media| | ||
| + | | |Dot Native| | ||
| + | | |Google Squared| | ||